When starting a blog on the internet to make money we started to question how and when we should start investing money in the blog China business email database . In the first weeks and even months we have very few visits and we quickly lose motivation because our effort does not have the expected response. So, how do we have to buy traffic for the blog?
WHAT DO WE MEAN BY BUYING TRAFFIC FOR MY BLOG?
In marketing we use the expression “buy traffic” refer to pay for advertising that direct visits to our blog . This advertising is usually generated on social networks and Google. It has many advantages since you can narrow down the target to go exactly to the profile you want for the blog.
IS IT USEFUL TO BUY TRAFFIC FOR MY BLOG?
Well managed, it is very useful . Organic traffic through natural positioning (SEO) is something that takes time and depends on many factors. One of these factors is the number and quality of visits.
So if we pay at the beginning to have more visits, our blog will acquire more prestige for Google. And also, if the cost per visit is less than the benefit (by advertising or by means of purchases per visit), it is always convenient to buy traffic.
WHEN SHOULD I BUY TRAFFIC?
This is one of the key issues . The first day you launch your first post does not make much sense to start advertising. It is necessary that the blog has a repository of activity so that the visitors who come from the publicity can browse and browse, who do not come across an empty website. It is also interesting to wait until a small community has been created to participate, so that new visitors see that the blog has support.
So, until after one or two months , after having moved between your circles, it is not advisable to buy traffic. Or, at least, it will not be as effective compared to a blog with community and a good background.
HOW TO MANAGE THE PURCHASE OF TRAFFIC FOR MY BLOG?
It is important that we know how to manage the money we invest to buy traffic and the tools we use. As we can not know what answer you will have in each social network or Google, it is best that we invest a small amount in each to try and learn by trial and error.
Investing € 20 in Google and another € 20 in Facebook is a good start. In this way we will have a first contact with the response of “purchased traffic” and we will be able to measure what other things they do in the blog through Google Analytics.
BUY TRAFFIC TO CAPTURE LEADS VS SELL DIRECTLY
Although visits from advertising serve to make direct sales , we can also guide them to the capture of leads . This will allow us, not only the direct impact, but also increase the database and create long-term engagement and sale strategies with visitors to our blog.
Direct selling involves less effort but it is more difficult for a user who visits a blog for the first time to buy directly. If you work on the strategy of capturing leads and lead nurturing , you will have to spend more time but you will make the user visit the blog repeatedly, which greatly increases the likelihood of purchase.
In any case, this decision must be made based on the marketing strategy you want to follow. And, of course, once the strategy is chosen, work hard and go for it until the end.
And if you do not see yourself capable of managing your traffic purchasing strategy for yourself, at Mediclick Conversion we are experts in Digital Advertising and we want to help you grow. Contact us without obligation!
The most graphic social network we have on our mobile phones, Instagram, takes a step forward in the battle to capture the audience and not lose users china email lists . From now on, on Instagram we will be able to broadcast live videos in our account .
WHAT IS INSTAGRAM’S LIVE VIDEO?
Like Facebook Live or Periscope, with Instagram we can record and broadcast live a video that is shared with any user who wants to see it. The main feature of this live show is its fugacity , it belongs to the Instagram Stories module and at the moment the live show ends, it disappears altogether. For this reason, it is common for us to receive notifications from friends doing direct but if it takes a long time to enter, they will have disappeared.
And, as in other competing applications, users who enjoy the video can “like” and also leave comments to encourage interactivity. This Instagram Live is designed to create a peak of activity, with comments and likes, but no record of this.
HOW TO ISSUE AN INSTAGRAM LIVE?
It is very simple. You only have to go to Instagram Stories by moving your timeline (or chronology) to the right and, at the bottom, next to the button to capture the photo, you can choose between “Normal” or “Direct”. By clicking on “Direct” , you will begin to broadcast your video and your followers will be able to join it.
INSTAGRAM ADVANCES IN THE MARKET
This latest bet on Instagram shakes several applications of the competition. When launched in August Instagram Stories gave a big blow to Snapchat, since this social network is specialized in photos and videos that disappear after hours. Since then, a part of the users who frequented Snapchat to not “leave a trace” on the internet has remained on Instagram since it offered to upload images and videos both permanent and temporary.
Now Instagram lurks Periscope, social network made to broadcast live. Although everything will depend on the reception of Instagram Live by users. What is clear is that Facebook (which bought Instagram years ago) attacks again Twitter (owner of Periscope), which is in a period of stagnation and can sink with this update of the Instagram app.
The battle of social networks to get and keep users is still very much in force. Although Facebook, not only the social network, but all the services that belong to Mark Zuckerberg, has for now a clear lead, we never know what new developments can come out and re-revolutionize the market. And at Mediaclick we will continue to offer the best social media strategies for brands, taking advantage of these innovations.
Entrepreneurship in digital is very appealing. Society is currently bombarding us with messages to undertake, take the direction of our lives and so on Brazil personal mailing list . And it is very true that the internet has reduced many costs that we faced with traditional businesses. Remember this post about common mistakes when undertaking on the internet .
One of the most “popular” models in this wave is the advertising-based model. A model that the media have followed traditionally. Is a business model based solely on advertising in the new digital world viable?
What is a business based solely on advertising?
The general advertising model works through an advertiser who pays an intermediary to show his ad to an audience that interests him. The more public the intermediary gets, the more the advertiser will pay since, for statistics, he should sell more. On the internet, it’s practically the same.
The only thing that changes is that the advertiser does not pay in advance waiting for a public data, as in radio or television. But currently in most websites, the advertiser pays back based on the visits received by the page and / or the number of clicks that those visitors have made.
It is also possible a prior agreement between advertiser and intermediary that usually walks in a mixed model: paying a fixed part and another variable depending on the visits or clicks.
How is advertising placed on the web?
The most commonly used format is the banner. The banner is nothing more than an own space assigned for advertising that does not bother to enjoy the content of the page. Before, pop-ups were also used, but by occupying the whole screen suddenly they are considered very intrusive for the user.
And there are numerous plugins and modules that manage banners and other advertising formats. So it is very simple to implement it. And one of the most used tools is Google Adsense, which automatically generates the content of the ads according to the tastes of the users (thanks to the cookies and their browsing history).
Is a business based solely on advertising viable then?
The data and news are not very optimistic. In general, these businesses do not give much of themselves and the best example is the media. Traditional media are in a crisis because of their business model, since digital advertising is often not enough to offset costs.
However, there are other websites based on content that have a lot of pull and manage to be profitable. But, for this, it is necessary to generate a high quality content and a good marketing plan that allows reaching many users.
Although difficult, web advertising is an income-generating resource that can work. Or at least it can be an important part of the monetization of a website (or blog), provided it is complemented by other sources of income, which we will talk about later.
Social networks have continued to be an essential part of the digital marketing strategy for any company. In this 2016 that ends we have continued to see the consolidation of social networks in society. Even Google values more content based on the impact on social networks Brazil business mailing list . Therefore, before the end of the year, we have to sit down and analyze the changes in social networks.
RETRANSMISSION OF CONTENT
Social networks have turned this 2016 with videos. The brands have gone from using video 22% in 2014 to 79% this year according to the Warc data, the publication of videos has tripled. Therefore, it has become an essential part of the digital marketing strategy for companies.
THE STORYTELLING GAINS PROMINENCE
The companies have decided to take the reins of the content and bet on the creation of stories. The trend in recent years was that the content came from consumers, but now it changes again.
Brands want to control the message to users. And, for that, they generate stories that structure the content strategy.
BIG DATA ANALYSIS
Companies that take advantage of big data to design their digital marketing strategy have also continued to grow. Information is power and brands know it. There are studies that indicate that 56% of companies use big data to generate information from within and 59% use it to improve the segmentation of campaigns.
WE REMAIN OBSESSED WITH THE SHORT TERM
Although an improvement was expected at this point, it could not be like that. Brands are still corseted in the short term when we talk about social media strategy. Campaigns are worked with very short calendars, working against the clock and taking, in many cases, less benefit.
The budgets of the campaigns denote this lack of awareness about the long term, since it has been falling in recent years. And this affects both the potential long-term use of a strategy and the organic scope, which is less.
4 very interesting trends that have been drawing this 2016. It will be necessary to be aware of what 2017 has in store to create the strategies according to the times but differentiating us from the rest of the brands. And in that we are specialists in Mediaclick .
We all want the posts on our blog to be read and go viral. We want to have visits, comments and sharing Brazil business email list . And if we achieve that the article is positioned among the first results of the search engines, the feeling of triumph that invades us is indescribable.
Is that so, or not?
Having visitors on a blog (especially if it is corporate) can make our company known and position ourselves as experts in the sector . In the medium and long term, surely this positioning will become possible clients.
However, to get results from a blog we must know the secrets that hide the search engines. The ideal theme, the density of keywords or the length of the writing are key for Google to catapult us to the top positions.
Today we will give you a hand in the last concept that we mentioned: the ideal extension of the publications of your blog. Attentive!
WHAT IS THE IDEAL LENGTH OF A POST?
Here’s the answer: Long articles , between 1,000 and 2,500 words, are the ones that help increase the organic traffic.
The reason is simple: the longer the text, the more hints the search engines have to determine the theme of the publication.
The only advantage is not only that. When writing a long post, you are likely to deal with several related topics. Thus, you could achieve positioning in Google with “long tail” keywords , that is, keywords or long and specific phrases that users also use to perform searches (although less frequently).
Let’s see an example. There is currently an oversaturation in search engines for keywords like “Women’s dresses”. On the other hand, if we try to position ourselves with words like “red night dresses for women” (keywords “long tail”), we probably manage to climb several positions and, consequently, receive more visits.
Finally, in a post of more than 2,500 words you will avoid keyword stuffing . This malign SEO technique consists of using too many keywords within a text. It could be understood as an “over-optimization” practice that years ago could give results, but right now it is penalized by search engines.
So, writing long posts will allow you to position yourself better, avoid SEO practices that are not recommended, such as keyword stuffing, and also position yourself for more than one theme at the same time. It’s not bad, right?
WHAT IF WE ARE NOT GOOD AT WRITING?
It is clear that not all companies have the necessary resources (or experts with writing skills) to devote the attention they deserve to blog articles.
In those cases, the ideal thing is to write posts that exceed 300 words and, if possible, that reach 1,000 . This is what Yoast explains in his blog , the WordPress plugin that helps you improve the positioning of your website.
In this way we will give the search engines enough material to understand the topic we are talking about.
SHORT OR LONG BUT ALWAYS WELL WRITTEN!
Yes, In all cases it is important to write the articles well and structure them properly. Otherwise, readers will not finish reading them, nor will they share or go viral.
In short, we will have made an effort to write a quality post that will not be read by anyone afterwards.
For that reason, never forget to build posts well, write clearly and concisely and create short paragraphs. The user will thank you infinitely!