When starting a blog on the internet to make money we started to question how and when we should start investing money in the blog China business email database . In the first weeks and even months we have very few visits and we quickly lose motivation because our effort does not have the expected response. So, how do we have to buy traffic for the blog?
WHAT DO WE MEAN BY BUYING TRAFFIC FOR MY BLOG?
In marketing we use the expression “buy traffic” refer to pay for advertising that direct visits to our blog . This advertising is usually generated on social networks and Google. It has many advantages since you can narrow down the target to go exactly to the profile you want for the blog.
IS IT USEFUL TO BUY TRAFFIC FOR MY BLOG?
Well managed, it is very useful . Organic traffic through natural positioning (SEO) is something that takes time and depends on many factors. One of these factors is the number and quality of visits.
So if we pay at the beginning to have more visits, our blog will acquire more prestige for Google. And also, if the cost per visit is less than the benefit (by advertising or by means of purchases per visit), it is always convenient to buy traffic.
WHEN SHOULD I BUY TRAFFIC?
This is one of the key issues . The first day you launch your first post does not make much sense to start advertising. It is necessary that the blog has a repository of activity so that the visitors who come from the publicity can browse and browse, who do not come across an empty website. It is also interesting to wait until a small community has been created to participate, so that new visitors see that the blog has support.
So, until after one or two months , after having moved between your circles, it is not advisable to buy traffic. Or, at least, it will not be as effective compared to a blog with community and a good background.
HOW TO MANAGE THE PURCHASE OF TRAFFIC FOR MY BLOG?
It is important that we know how to manage the money we invest to buy traffic and the tools we use. As we can not know what answer you will have in each social network or Google, it is best that we invest a small amount in each to try and learn by trial and error.
Investing € 20 in Google and another € 20 in Facebook is a good start. In this way we will have a first contact with the response of “purchased traffic” and we will be able to measure what other things they do in the blog through Google Analytics.
BUY TRAFFIC TO CAPTURE LEADS VS SELL DIRECTLY
Although visits from advertising serve to make direct sales , we can also guide them to the capture of leads . This will allow us, not only the direct impact, but also increase the database and create long-term engagement and sale strategies with visitors to our blog.
Direct selling involves less effort but it is more difficult for a user who visits a blog for the first time to buy directly. If you work on the strategy of capturing leads and lead nurturing , you will have to spend more time but you will make the user visit the blog repeatedly, which greatly increases the likelihood of purchase.
In any case, this decision must be made based on the marketing strategy you want to follow. And, of course, once the strategy is chosen, work hard and go for it until the end.
And if you do not see yourself capable of managing your traffic purchasing strategy for yourself, at Mediclick Conversion we are experts in Digital Advertising and we want to help you grow. Contact us without obligation!